Advertising spending within the real estate agency community is widespread and the figures aren’t small. All one has to do is open up their Sunday newspaper to see the flood of ads for various properties to understand just how much space is being purchased in that paper for real estate listings alone. Agents, meanwhile, try everything under the sun to get their message out. They send Christmas cards, mail out calendars, and buy up any promotional item under the sun to try and get people’s attention in a world where differentiation is often times difficult.
The problem with all of these tried and true advertising mediums is that everyone else is already doing that. No matter how much is spent, the agent featured in one of the aforementioned ads still looks like a member of the herd despite the fact that their name is getting “out there”. There has to be a better way and there is. Agents are creeping into buying LED outdoor displays. Think about this fact for a minute: If your office is located on a decently traveled two lane road, you’re probably getting at least 20-30 thousand cards per day passing by that spot. That’s 20 to 30 thousand impressions everyday that you could be making on those potential clients.
An LED sign is a noticeable, unavoidably powerful advertising solution that thousands of businesses are discovering every day and for good reason. They give consistent, clear, and cost effective exposure to businesses for years. One of the industries where they are still extremely underutilized in is the real estate industry. You would think that with people spending so much money on advertising, they would catch on to one of the best advertising tools available to them anywhere.
LED screens can be used to deliver tailored messages through using simple and cost effective single color displays or they can even be used to show full color photos of property listings if a full color display is implemented that is large enough to allow for it. The possibilities are astounding. What’s music to most real estate agents’ ears is that an LED display is a onetime investment. Once it is purchased and installed it keeps on giving over and over and over again. For the cost of putting listings in the newspaper for a few months, an LED display will give you over 100,000 hours of constant exposure to those 20 to 30 thousand people per day that are passing by your business.
LED outdoor displays have proven themselves to local business owners. The bottom line is that they increase exposure that can directly be translated into more sales. The Small Business Association agrees. According to their study they can easily increase sales over 100%. It’s time for a real estate agencies to being realizing the powerful impact that these advertising tools can have on their businesses.