Tuesday, May 29, 2012

Advertise Real Estate Listings in a New Medium

Advertising spending within the real estate agency community is widespread and the figures aren’t small. All one has to do is open up their Sunday newspaper to see the flood of ads for various properties to understand just how much space is being purchased in that paper for real estate listings alone. Agents, meanwhile, try everything under the sun to get their message out. They send Christmas cards, mail out calendars, and buy up any promotional item under the sun to try and get people’s attention in a world where differentiation is often times difficult.
The problem with all of these tried and true advertising mediums is that everyone else is already doing that. No matter how much is spent, the agent featured in one of the aforementioned ads still looks like a member of the herd despite the fact that their name is getting “out there”. There has to be a better way and there is. Agents are creeping into buying LED outdoor displays. Think about this fact for a minute: If your office is located on a decently traveled two lane road, you’re probably getting at least 20-30 thousand cards per day passing by that spot. That’s 20 to 30 thousand impressions everyday that you could be making on those potential clients.
An LED sign is a noticeable, unavoidably powerful advertising solution that thousands of businesses are discovering every day and for good reason. They give consistent, clear, and cost effective exposure to businesses for years. One of the industries where they are still extremely underutilized in is the real estate industry. You would think that with people spending so much money on advertising, they would catch on to one of the best advertising tools available to them anywhere.
LED screens can be used to deliver tailored messages through using simple and cost effective single color displays or they can even be used to show full color photos of property listings if a full color display is implemented that is large enough to allow for it. The possibilities are astounding. What’s music to most real estate agents’ ears is that an LED display is a onetime investment. Once it is purchased and installed it keeps on giving over and over and over again. For the cost of putting listings in the newspaper for a few months, an LED display will give you over 100,000 hours of constant exposure to those 20 to 30 thousand people per day that are passing by your business.
LED outdoor displays have proven themselves to local business owners. The bottom line is that they increase exposure that can directly be translated into more sales. The Small Business Association agrees. According to their study they can easily increase sales over 100%. It’s time for a real estate agencies to being realizing the powerful impact that these advertising tools can have on their businesses.

Why Do Real Estate Agents Require Websites?

During the past ten years, the Internet has changed the way people buy houses and the way real estate agents and brokers do business. The Internet makes it easy for home buyers to quickly to sort lists of available properties in their local area and provide them with a combination of written information, photos and virtual tours. Large national real estate firms such as Realtor.com and ReMax operate web sites that furnish access to real estate listings across the country.
A consumer in the market to purchase a new home can quickly search available properties, 24 hours a day from the comfort of their own home. No longer do potential buyers have to contact a real estate agent to see local homes that meet the buyers situation. Today, with a simple online search, home buyers can easily find a real estate listings for houses that meet their needs. In most situations home buyers can obtain specifics of the listing, view photographs of the home and in some case take a virtual tour online before they contact a real estate agent to arrange a viewing.
Based on a study conducted by the National Association of Realtors, in 2007 nearly 84% of all home buyers utilized the Net while looking for real estate. This figure has virtually doubled since 2001 and is up considerably from the 2% of all home buyers who used the Internet in 1995. More important is the fact that almost 82% of these buyers used a real estate agent to complete their purchase.
These numbers show how necessary it is that real estate agents and brokers have be visible online. If future home buyer finds a property of interest on-line, it is important that they can quickly contact the listing agent through the same page or via the agents website.
One of the biggest on-line real estate resources is Realtor.com, this internet site is operated by the National Association of Realtors. Realtor.com provides over two million real estate listings. One of the features Realtor.com offers is the ability to provide contact information and a link to the listing agents website. Realtor.com is an excellent example of how the internet can be used as a well-formatted marketing and product presentation tool.
Online Marketing for Real Estate Agents
In todays market place it is necessary that every real estate agent or broker have a personal internet site that at the very minimum provides a future client with the agents contact information. More sophisticated internet sites can often be easily set up to provide supplementary listing information and pictures of available properties. Every web site should include phone numbers, office address and email address for the agent. Remember, the key to any successful real estate website is to make it easy for the home buyer to contact the real estate agent.
Other outstanding way to promote any real estate business is a blog. Blog is short for “weblogs” and are one of most efficient online marketing tools. A blog allows you to discuss your local market or specific listings as well as providing a method to market yourself and share your thoughts on the real estate industry.
Social Networking or Web 2.0 sites is the latest online marketing phenomenon to have emerged in many areas of business today. Online social networking is rapidly gaining popularity within the real estate industry.
So what is Social Networking?
Online social networking is a internet based community that allows people with similar interests discuss, contact and interact with each other. Members of these social networks can send messages to other member, chat, post video, share files and post to blogs. Some of the most popular social networking sites include Twitter, LinkedIn, MySpace, Real Estate Voices and Zolve
Hosting your website
Regardless of the marketing methods plan to use, you must have a professional, informative website that connects the buyer and real estate agent together. It is important for a realtor to consider the following when selecting a web hosting company.
What type of web site do you plan to develop? Are you planning a simple brochure site that just provides information, or one that offers listings and virtual tours or a blog. If you are planning to offer customers virtual tours of your property listings you should select a web host who understands the technology behind “virtual tours” and offers web hosting plans that provide the features and bandwith that allows them to be included in the website.
When considering any web hosting company, the first thing you should look at is where you want your online business to be in the future. Look at things like, how much traffic do you expect? How many sites do you plan to build? What type of server software will you be using? Do you require a dedicated IP address? Once you have established your needs you can begin looking at web hosting companies.
Generally a successful real estate website will also provide potential buyers with more information on a property than is available through the national MLS listing. The realtor’s web site should be comprehensive, personable, and provide clients with as many options as possible.

Tuesday, May 22, 2012

21 Luxurious & Stunning Living Room Inspirations

Are you decorating your first home or apartment? Updating an older home? Or just looking for some home decorating ideas?

We know what it’s like to be staring at your living room, thinking, “I don’t even know where to start!”. So many design styles, an infinite number of color schemes and combinations, a multitude of accents, so many different kinds of tables, chairs, sofas, and armoires.

It’s possible with a little thought and planning, for anyone to decorate a room brimming with home decorating ideas that will rival any home.

Living room decorating ideas, by their nature, should flow from a particular design style. That doesn’t mean that the style should dictate all your ideas, though. Living rooms look best when design style meets the personality of the designer.

Thursday, March 1, 2012

Interior Design Ideas

Interior Design Ideas
Interior Design Ideas
Interior Design Ideas
Interior Design Ideas

Tuesday, February 28, 2012

Kitchen Decorating Ideas

Some kitchens are advised as abstracted areas absolutely exposed. Others are anxiously busy to bout the adjoining spaces. In both cases, the kitchen bank are the capital treatments for decorating the allowance occupied. The painting charcoal a accepted choice, but the ambit of "cooking" colors has skyrocketed. Cornflower blue, adulate yellow, bright, active red and blooming are acclimated as the base for the country French or Tuscan kitchen adornment themes. Wallpaper options alignment from abreast American designs. In addition, Slate, Saltillo and ceramics already acclimated alone in the plants actuality acclimated in the walls to add beheld absorption and texture.

Living Room Decorating Ideas

Express your personality, your personal taste and decorating flair in the way you decorate your living room. Remodeling or decorating your living room doesn't just mean to throw away items and add furniture pieces to the living room but how you arrange what you already have in the room. Arrangement mistakes can ruin the look of your room. Do not go wild with imagination. Some of the rules and traditional ways of keeping things and proper design must be followed to keep things sane. Creative and unusual living room decorating ideas should be limited by the comfort and usability of the room to make the living room more inviting.

Monday, February 27, 2012

Kitchen Design Pictures

The kitchen colors are very important as we have discussed but so are the various items you decide to hang on the walls. Some people ruin their whole kitchen decors by putting to many things on their walls. They have their refrigerators totally covered with pictures and notes and their kitchen walls look much the same being crammed with junk.